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Darrell Dean

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Today's Thoughts...


"Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it."
- Johann Wolfgang von Goethe


"Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness; no laziness; no procrastination; never put off till tomorrow what you can do today."
- Lord Chesterfield


"There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle."

- Albert Einstein


"Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture...Do not build up obstacles in your imagination.."
- Norman Vincent Peale


  "Character is made by what you stand for; reputation by what you fall for."
- Anonymous


"Believe in the best, think your best, study your best, have a goal for the best, never be satisfied with less than your best, try your best, and in the long run things will turn out for the best."
- Henry Ford












"eBuilder Solutions" ... 
Bury The Bull - Tell The Truth
- Make Money!

"eBuilder Solutions"
Bulletins Ezine

January 11, 2007 Issue


The Businesses of Elton John and Barry Manilow (and What You Should Know About Them)


You may not like the music of Elton John or Barry Manilow, but I'm sure you know them as musicians.  While reviewing my plans for 2007, I began to wonder why these two guys still make music and continue to perform concerts year after year.

Why?

Why indeed.  The reason can't be lack of money.  Surely these gentlemen continue to amass large amounts of cash.  It may be to feed their desire to be famous (or to feed their egos).  It could even be a desire to win more and more awards, music or otherwise.

But I don't think those are the reasons.  Here's what I think:

They continue to do what they do because...

...they love - with all their soul and with all their heart and with all their mind - making music!  They possess an absolute, unshakeable PASSION for what they do.

Elton John and Barry Manilow started like most musicians do – they struggled at the beginning to find an audience, made a lot of mistakes (especially in the business side of music) along the way; yet, in the end, they carved out their own path and made it to the top of their profession in their own, unique way.

Why do I tell you this, and why should you care?

As we make plans for the New Year, let's use the examples of Elton John and Barry Manilow to help us "carve out" our own path.


Long Term Vision vs. Short Term Results

Elton and Barry knew, from an early age, they would become musicians.  No doubt in their minds.  Their long term vision was complete.  So...

...did they let disappointment, frustration and lack of early success prevent them from achieving their goal?  No.  Why? 

Because they did not judge their performance on short-term results.

I see it every day in the traffic exchanges.  Someone new comes along, starts to surf using the affiliate page for the program he or she just joined, sees no results (no sales, no sign ups or nada clicks on a link), and quits two weeks later.

Folks, you just cannot do that.  Commit to building a long-term business.  Did you know that most new retail stores will take between 3 – 5 years to break even and become profitable?

Now I'm not suggesting it will take that long using the Internet as your main marketing vehicle, but it's gonna take you more than two weeks!


They Focused On One Business Idea

Elton and Barry initially committed to one business – the music business.  Nothing else mattered.  They didn't care about endorsements, they didn't care about little Elton John or Barry Manilow dolls or toys or T-shirts, hell, they didn't even worry about the money.  They just wanted to "make it" as musicians.

The lesson here:

Focus on one (or maybe two) business ideas and get very, very good at them.  Once you've mastered them, and become successful, then move on.  I preach diversification, but at the beginning you must take risks and put all your eggs in one basket.  It's a requirement, a fact of life.

And, if you pick the wrong business idea and fail, well, that's called experience.  No shame in that.  I've often said we learn far more from our mistakes than we do from our successes.  The key is to start small (don't risk all your money, test first) and never make the same mistake twice.


Conclusion

No long speech about goal setting, tracking or metrics.  Be like Elton John and Barry Manilow in these ways:

First, passion rules.  Develop a business around something you love and are passionate about.

Second, look beyond the current year and develop a long term vision – what are you trying to ultimately achieve or become?

Third, don't judge your success or failure on short term results.  If you made a bunch of mistakes in 2006 but you learned a lot, build upon those lessons learned to move forward in a positive way in 2007.

Finally, commit to one or two business ideas only.  Don't jump from program to program every 6 – 8 weeks.  Stay the course.  Continue to learn and to grow and to seek out fun activities.

I wish you continued success in 2007!  And, as always,

Be the best!

Darrell Dean


P.S.  Visit the Blog for up-to-the-minute details on:

1) Current updates to the  Resource Library.

2)  Recent postings of new articles.


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