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"Published the 2nd and 4th Thursday of
every month"

Darrell
Dean
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Today's
Thoughts...
"Whatever you can do,
or dream you can, begin it. Boldness has genius, power and magic in it."
- Johann Wolfgang von
Goethe
"Know the true value of time; snatch,
seize, and enjoy every moment of it. No idleness; no laziness; no
procrastination; never put off till tomorrow what you can do today."
"There are only two ways to live your life. One is as though nothing is
a miracle. The other is as though everything is a miracle."
"Formulate and stamp indelibly on your
mind a mental picture of yourself as succeeding. Hold this picture
tenaciously. Never permit it to fade. Your mind will seek to develop
the picture...Do not build up obstacles in your imagination.."
" Character is made by
what you stand for; reputation by what you fall for."
- Anonymous
"Believe
in the best, think your best, study your best, have a goal for the
best, never be satisfied with less than your best, try your best, and
in the long run things will turn out for the best."
- Henry Ford
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
January
11, 2007 Issue
The Businesses of Elton John and Barry
Manilow (and What You Should Know About Them)
You may not like the music of Elton John or Barry Manilow, but I'm sure
you know them as musicians. While reviewing my plans for 2007, I
began to wonder why these two guys still make music and continue to
perform concerts year after year.
Why?
Why indeed. The reason can't be lack of money. Surely these
gentlemen continue to amass large amounts of cash. It may be to
feed their desire to be famous (or to feed their egos). It could
even be a desire to win more and more awards, music or otherwise.
But I don't think those are the reasons. Here's what I think:
They continue to do what they do because...
...they love - with all their soul and with all their heart and with
all their mind - making music! They possess an absolute,
unshakeable PASSION for what they do.
Elton John and Barry Manilow started like most musicians do – they
struggled at the beginning to find an audience, made a lot of mistakes
(especially in the business side of music) along the way; yet, in the
end, they carved out their own path and made it to the top of their
profession in their own, unique way.
Why do I tell you this, and why should you care?
As we make plans for the New Year, let's use the examples of Elton John
and Barry Manilow to help us "carve out" our own path.
Long
Term Vision vs. Short Term Results
Elton and Barry knew, from an early age, they would become
musicians. No doubt in their minds. Their long term vision
was complete. So...
...did they let disappointment, frustration and lack of early success
prevent them from achieving their goal? No. Why?
Because they did not judge
their performance on short-term results.
I see it every day in the traffic exchanges. Someone new comes
along, starts to surf using the affiliate page for the program he or
she just joined, sees no results (no sales, no sign ups or nada clicks
on a link), and quits two weeks later.
Folks, you just cannot do that. Commit to building a long-term
business. Did you know that most new retail stores will take
between 3 – 5 years to break even and become profitable?
Now I'm not suggesting it will take that long using the Internet as
your main marketing vehicle, but it's gonna take you more than two
weeks!
They
Focused On One Business Idea
Elton and Barry initially committed to one business – the music
business. Nothing else mattered. They didn't care about
endorsements, they didn't care about little Elton John or Barry Manilow
dolls or toys or T-shirts, hell, they didn't even worry about the
money. They just wanted to "make it" as musicians.
The lesson here:
Focus on one (or maybe two) business ideas and get very, very good at
them. Once you've mastered them, and become successful, then move
on. I preach diversification, but at the beginning you must take
risks and put all your eggs in one basket. It's a requirement, a
fact of life.
And, if you pick the wrong business idea and fail, well, that's called
experience. No shame in that. I've often said we learn far
more from our mistakes than we do from our successes. The key is
to start small (don't risk all your money, test first) and never make
the same mistake twice.
Conclusion
No long speech about goal setting, tracking or metrics. Be like
Elton John and Barry Manilow in these ways:
First, passion rules. Develop a business around something you
love and are passionate about.
Second, look beyond the current year and develop a long term vision –
what are you trying to ultimately achieve or become?
Third, don't judge your success or failure on short term results.
If you made a bunch of mistakes in 2006 but you learned a lot, build
upon those lessons learned to move forward in a positive way in 2007.
Finally, commit to one or two business ideas only. Don't jump
from program to program every 6 – 8 weeks. Stay the course.
Continue to learn and to grow and to seek out fun activities.
I wish you continued success in 2007! And, as always,
Be the best!
Darrell
Dean
P.S. Visit the Blog for
up-to-the-minute details on:
1) Current updates to the Resource Library.
2) Recent postings of new articles.
P.P.S. Do you like
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think. Send me an email
or make a posting on the Blog.
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