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"Published the 2nd and 4th Thursday of
every month"

Darrell
Dean
Current
Top
Recommendations...
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Be Rich: The Science of Getting What
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Published by Darrell Dean
Written by Robert
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Today's
Thoughts...
"It is no use saying
"we are doing our best." You have got to succeed in doing what is
necessary."
"Money itself isn't the primary factor in
what one does. A person does things for the sake of accomplishing
something. Money generally follows."
"First say to yourself what you want to be; and then do what you have
to do."
"You cannot depend on your eyes when your
imagination is out of focus."
" The path to our
destination is not always a straight one. We go down the wrong road, we
get lost, we turn back. Maybe it doesn't matter which road we embark
on. Maybe what matters is that we embark."
- Barbara Hall
"You
must give some time to your fellow men. Even if it's a little thing, do
something for others - something for which you get no pay but the
privilege of doing it."
- Albert Schweitzer
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
January
25, 2007 Issue
Traffic Exchange Advertising – Course
202: What's In Your Core Group?
With the number of new and exciting manual traffic exchanges launching
virtually every day, or so it seems, it becomes tempting to add more
and more to your list of exchanges you surf.
And there certainly exists valid arguments of trying new exchanges –
such as features giving you more credits for less time spent surfing,
exceptional downline building tools, cool splash pages to promote the
exchange, etc.
But a danger arises when trying to surf too many exchanges in the
surfing time you allot for yourself. And that is…
…you spread yourself too thin, so that you are surfing each exchange
less and less as you continue to add new exchanges to surf.
The law of advertising – any advertising – is repeat, repeat,
repeat. Some call it brand recognition or brand awareness.
But whatever you call it, the law is this – you must have your splash
page shown to another surfer multiple times before they are, on
average, likely to take the action you want them to take, such as click
on a link or fill out a form.
A good rule of thumb is seven (7) times – someone needs to look at your
page 7 times before doing something.
So…how do we solve this problem?
Solution – set up a core group of traffic exchanges.
What is a core group?
A core group is 3 – 8 traffic exchanges that produce the most results
for you. You surf these exchanges every day, and you surf them
the most. In my case, my core group is 6 exchanges and I try my
best to have credits in them (and my pages shown) at all times, 24
hours per day, 7 days a week.
This is not to suggest you only surf these 3 – 8 exchanges. By
all means surf others, but not at the expense of your core group.
Remember your goal - get your site(s) shown as many times as possible
on your core exchanges.
I personally belong to around 30 exchanges. But I only surf those
exchanges outside of my core group when I have time and when I have
sufficient credits built up in my 6 core exchanges. That means on
any given week I surf only about 15 - 20 exchanges. The other 10
- 15 exchanges get surfed perhaps a couple of times per month.
So…how do you know which exchanges should be in your core group?
Test and track. Then revise, and then track those results.
Analyze those results. Then, track some more.
You get the idea.
Hey, it's work, I know, but you want your advertising dollars to be
most productive, right?
If you're serious about your business, you just cannot guess, you must
know for sure. I use HitsConnect, and I
suggest you do, too.
To maximize your traffic exchange efforts and dollars, set up your own
core group. Surf them consistently and persistently. I
think you will be surprised with your results, results derived directly
from a basic law of advertising – repeat, repeat, repeat.
Be the best!
Darrell
Dean
P.S. -- Do you like
the format and content of these Bulletins? Let me know what you
think. Send me an email
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