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every month"
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AdSense income became possible - until Google changed the rules.
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Be Rich: The Science of Getting What
You Want
Published by Darrell Dean
Published by Darrell Dean
Written by Robert Collier, author of "Secrets of the Ages," this long-lost, classic reference guide outlines a simple, complete, easy-to-understand 5-step scientific approach for attracting love, health, & wealth you so richly deserve!
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Today's
Thoughts...
"It is no use saying "we are doing our best." You have got to succeed in doing what is necessary." - Sir Winston Churchill
"Money itself isn't the primary factor in
what one does. A person does things for the sake of accomplishing
something. Money generally follows."
- Colonel Henry Crown
"First say to yourself what you want to be; and then do what you have to do." - Epictetus
"You cannot depend on your eyes when your
imagination is out of focus."
-Mark Twain
"The path to our
destination is not always a straight one. We go down the wrong road, we
get lost, we turn back. Maybe it doesn't matter which road we embark
on. Maybe what matters is that we embark."
- Barbara Hall
"You must give some time to your fellow men. Even if it's a little thing, do something for others - something for which you get no pay but the privilege of doing it." - Albert Schweitzer
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
February
8, 2007 Issue
Don't Let The Fear of Failure, The
Quest For Secrets and The Desire To Belong Become Your Guiding Star
I'm constantly amazed by the email-writing techniques used by big-named
gurus in the affiliate marketing industry.Take for example the many emails I received yesterday regarding "The Day Job Killer." (By the way, aren't these the same guys and gals who promoted "The Death of Internet Marketing" just a few short months ago? Hmmm...) Anyway...
I received one email from Scott Boulch. Scott's a good guy, made his fame and fortune in the PPC (Pay-Per-Click) advertising and CPA (Cost Per Action; i.e., get paid for leads not necessarily sales) arenas.
Here's his second paragraph:
"He has developed a Million dollar a year income in an amazingly short amount of time, with his simple, direct, easy to implement methods, using only affiliate products."
Hey, sounds good. Skeptical, but O/K. Further down he writes...
"It requires no website, no hosting account, no domains, no experience and it can be up and putting money in your pocket this afternoon!"
Stop!
Stop right there. How many times have you heard that line before? I don't believe his contention for one second, but I continue reading...
"I first thought the Day Job Killer would be a $500 or more product, not so, it's not even a $100 product, well.... that is for today and maybe for just the next few hours....Chris is releasing a very limited quantity of copies of The Day Job Killer at $77.00, but only for the next few hours."
Ah, yes, sadly I could see it coming. Scott utilizes a common ploy to get us to buy RIGHT NOW, don't lose out, hurry! Scott ends with...
"After today there will be two groups of people that sell affiliate products online.....The group that "Gets It" and dominates affiliate marketing, and the rest, who wonder why their profits plummeted and how new internet marketers have stolen their profitable niches right out from under their nose, overnight!"
Scott is introducing fear into the equation, and making us feel just a bit uneasy. He's implying if you do not buy this book, you'll be in the second group and poor, penniless and out on the street begging for your next meal! Please, I may look stupid but I'm not dumb (really).
Another email comes from Allan Gardyne. I very much respect Allan and certainly curious of his review on this book.
Early on he writes:
"The book is all about using AdWords to promote affiliate products in all sorts of brilliant and sneaky ways. He shows you tricks and shortcuts to maximize your revenue - and how to lure clicks away from your competitors' ads.
Be warned. The book is brutal. Chris himself happily says that is contains "ruthless, underground, and downright evil techniques."
These paragraphs make me uncomfortable – tricks, shortcuts, sneaky, underground and evil are not words used in my business plan. But I continue to read...
"Here's an indication of how nasty this book is...
I received an early draft of the book last week. I was so annoyed by one of the techniques Chris describes that I told him I thought it recommended deceptive advertising which would be illegal where I live - and where he lives too.
He didn't reply so I don't know if this technique will be in the final version. Let's hope not."
Stop. Deceptive advertising, illegal? Even if they are not those things, is that how you want to run your affiliate marketing business? Not me, that's for sure!
Here's another interesting tidbit:
"One of the techniques described is the Holy Grail of affiliate marketing - using AdWords to send visitors directly to the merchant - no website needed. Chris has put a new twist on the 2004 GoogleCash method to make it work again, potentially with millions of affiliate products."
For those of us who use Google AdWords, we know that Google severely frowns upon and penalizes us for sending traffic directly to an affiliate web site. Any technique designed to "beat Google" will, in my opinion, eventually fail. Allan agrees with me because he says...
"Experiment with this direct linking technique if you like, but to me it doesn't make sense to try to build your business around it. If you do, you're building the merchant's business instead of your own. I strongly recommend you concentrate on some of the other techniques which build YOUR business."
Well, Amen! Thank you, Allan.
If Allan finishes his email at this point, then I walk away feeling pretty good for reading his review. But he ends his email this way:
"If you're even a tiny bit interested in using pay-per-click advertising to generate affiliate commissions, you need this book. If you're already using PPC advertising, you need this book to protect yourself from your new crafty competitors."
Do you see what is happening here? Like Scott, Allan is introducing fear into the equation. But consider this point:
If I spend all my time and money buying stuff to learn how NOT to do things, then when do I find time (and money) learning how to do those activities that fit my business?
And knowing about your competition is important, that is true, but wouldn't you rather be a leader, not a follower?
This book or course may very well contain some elements useful in affiliate marketing. You may gleam some ideas you can then incorporate into your own advertising strategies. But remember this – our "fear of failure," our quest to know "the secrets" and our overpowering desire "to belong with the right group" should never overpower our ability to use common sense and reason when evaluating a new book, course or even a new business direction.
Recommendation – find your own little niche, learn as much as you can about it, apply what you learn, build your own web site, brand yourself and your business (not someone else's), commit to excellent customer service to create loyal customers, then just do it! Forgot about all the other crap pushed down our throats every couple of months spewing about the greatest "how-to-affiliate-marketing" techniques!
Be the best!
Darrell Dean
P.S. -- Do you like the format and content of these Bulletins? Let me know what you think. Send me an email .
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