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Today's
Thoughts...
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle
"A man of character in peace is a man of
courage in war. Character is a habit. The daily choice of right and
wrong. It is a moral quality which grows to maturity in peace and is
not suddenly developed in war."
- General Sir James Glover
"The world can only be grasped by action, not by comtemplation...the hand is the cutting edge of the mind." - Jacob Bronowski
"Opportunity is missed by most people
because it is dressed in overalls and looks like work."
-Thomas Edison
"Destiny is not a
matter of chance, it is a matter of choice; it is not a thing to be
waited for, it is a thing to be achieved."
- William Jennings Bryan
"And we should consider every day lost on which we have not danced at least once. And we should call every truth false which was not accompanied by at least one laugh. " - Friedrich Nietzsche
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
February
14, 2008 Issue
Trafficera: The Dawn Of A New
Age?
Much has already been written about the launch of Trafficera, Logiscape's
newest traffic exchange. (Logiscape also owns TS25, Traffic Pods
and Hit Pulse.) Debates sprang up in the forums and elsewhere
about how the new exchange was rolled out, and the features it offers
its users.To that end, I won't bore you with re-hashed arguments in this Bulletin; rather, let's review some of the underlying messages we can take away from the Trafficera launch, and how we can use these messages to our advantage.
First, let's look at how the exchange was launched.
Unlike most traffic exchange launches, Trafficera was launched "piece-by-piece." At first blush, this is a strange tactic. And, yes, it did piss off quite a few members who had money in hand but could not spend it.
They reported they did it this way because the exchange is so unique and so jam-packed, they wanted their new users to take their time learning about its features and benefits one step at a time. Not a bad objective, really, although perhaps a bit naïve. But...
...the controversy they created because of this new tactic got everyone and their dog talking about Trafficera, didn't they? So...perhaps not so naïve after all...
You see, creating some controversy in your promotions can actually be a good thing. A good debate to get people talking can create some tremendous traffic to your new site.
The downside is you must carefully manage the negative words and thoughts being expressed. Left unchecked they can do you more harm than good. The best way to combat this is to ensure you launch an exceptional product or service to begin with. But then again, why would you launch anything less than that? But I digress!
Second, Trafficera is not just a traffic exchange. Logiscapte is expanding their reputation on being leaders by incorporating a ton of Web 2.0 features. Examples include your own Blog, team chatting while surfing, team competitions, etc.
So why is this important?
Because Logiscape understands the importance of social networking. They've certainly done their homework and have carefully devised a site that promotes Web 2.0 as a more viable commercial application than perhaps you or I thought possible.
So...what's the message here for us?
If we thought social networking had limited commercial viability, think again. Trafficera has just given us a great example, or a template if you will, for us to use in our own online businesses. We can leverage off of their efforts and start to incorporate some of their ideas into our own sites.
The other message for us affiliate marketers and traffic exchange users is that we may need to re-think the design of our splash pages and even devise new ways to advertise within this new exchange.
For example, how do you promote xyz product on our Trafficera blog? Do we need to include a tie-in between our splash pages and this blog?
The possibilities appear endless!
The bottom line: don't let Trafficera's strange launch tactics detract from the real advertising power this new exchange offers us. Be creative, create some fun, unique campaigns, and learn what you can about Web 2.0 – it's here to stay!
Be the best!
Darrell Dean
P.S. -- Do you like the format and content of these Bulletins? Let me know what you think. Send me an email .
P.P.S. -- By the way, are you a Website Magazine subscriber? If not, Go Here to set up your Free subscription. I highly recommend it!
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