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Darrell Dean

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Today's Thoughts...


"It is no use saying "we are doing our best." You have got to succeed in doing what is necessary."
- Sir Winston Churchill


"Money itself isn't the primary factor in what one does. A person does things for the sake of accomplishing something. Money generally follows."
- Colonel Henry Crown


"First say to yourself what you want to be; and then do what you have to do."

- Epictetus


"You cannot depend on your eyes when your imagination is out of focus."
-Mark Twain


  "The path to our destination is not always a straight one. We go down the wrong road, we get lost, we turn back. Maybe it doesn't matter which road we embark on. Maybe what matters is that we embark."
- Barbara Hall


"You must give some time to your fellow men. Even if it's a little thing, do something for others - something for which you get no pay but the privilege of doing it."
- Albert Schweitzer












"eBuilder Solutions" ... 
Bury The Bull - Tell The Truth
- Make Money!

"eBuilder Solutions"
Bulletins Ezine

February 22, 2007 Issue


Why Is Saying Thank You So Difficult?

Is the practice of saying thank you a lost art these days?

Let me give you a recent, real-life example of what I mean.

Seven weeks ago I established a private, members-only "Resource Center" for my team members in four traffic exchanges – ILoveHits, S.W.A.T. Traffic, RoyalSurf and 4x4Hits.  The primary purpose is to assist and educate members on how to effectively (and profitably) use traffic exchange advertising.

As an incentive to join my team(s), I give back to each member, every Sunday morning, all the credits he or she earns for me during the last week (Sunday to Saturday).  For example, if a member surfs 100 times, and I receive 10 credits for their efforts, then I transfer back to their account 10 credits.  Simple, right?

Here are the stats for weeks 1 through 6:

  • Total team members in the four exchanges:  100 (as at the end of Week 6)
  • Total credits transferred back to team members:  5,940
  • Average number of credits transferred back to a team member per week:  40
  • Highest number of credits transferred back to one team member in one week:  348

The "Resource Center" is pretty basic.  It contains the surfing stats for each member.   It lists my top traffic exchanges.  It offers articles I've written in the past about traffic exchange advertising.  And it contains a text advertising section for members to use should they so choose.  No big deal, really.

But here's the rub:

During this six week period, despite transferring back almost 6,000 credits to team members, only two of them stopped and thanked me for MY efforts.  (And as a PS, my sponsors, who also must greatly benefit from my own surfing efforts and my team's efforts, have not thanked me either.)

Why?

Or maybe the better question is "Should I even care?"

To answer the first question, I speculate on several theories why my team members appear to be unappreciative.

It may be they really don't care about receiving extra credits and hence do not even think about thanking me.

It may be they're too busy surfing to write an email.

It may be they don't know my email address, even though every email I send them includes it (and, of course, the Resource Center lists it).  But...

...I think the real reason is they don't know any better.

Having been in business of some type for over 25 years, I've witnessed a gradual cultural change (at least here in Canada and in the US).  Although I hate to generalize, it seems to me people are more self-centered these days, much less patient, always in a hurry, and forever searching for the easy path to follow.

And perhaps I've become like that, too.  But what I know for a fact is that the smallest of effort, like taking two minutes and writing a thank you email, can yield the biggest of benefits.  Why?

Because it's just not done very much anymore and when you do it, you stick out, you become unique, an individual standing apart from the crowd.  Other marketers will remember you, and new friendships and partnerships can then begin.  It's called networking, which is the backbone of any business.

On to the second question – why should I even care if a team member thanks me for giving them free credits?

Generally, I do not care as long as I am confident I provide good value to my customers, team members and subscribers that fulfills a market need.  But as I get older (and hopefully wiser), I find myself needing that assurance in a more tangible way.

Question – can you remember the last time you thanked a sponsor, a seller, a fellow marketer, family member, neighbour or co-worker?

If you don't use the words "thank you" regularly, then I suggest you give it a try.  There always exists those things we need to give thanks for. 

So the next time you see someone "going the extra mile," take a time out and acknowledge their efforts.  The rewards you receive in return will be spectacular!

Be the best (and thanks for being a subscriber)!

Darrell Dean



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