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How You Really Can...Make Your Internet Fortune As An Affiliate Marketer!:   Without "Selling" Anything," by J.F. (Jim) Straw

In this eBook course Jim Straw goes one step further than most people and tells you exactly "how to do it," how to become a successful affiliate marketer.  This is an outstanding resource I refer to every day.  If you can only buy one course this year, then it should be this one.

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Today's Thoughts...


"When you have learned that 2 + 2 = 4, you have gained a useful piece of information... Information is nice to know...But until you learn to use that information in a practical application, it isn't knowledge."
- J.F. (Jim) Straw


"Perseverance is a great element of success; if you only knock long enough and loud enough at the gate you are sure to wake up somebody."
- Henry Wadsworth Longfellow


"Courage and perseverance have a magical talisman, before which difficulties disappear and obstacles vanish into air."

- John Quincy Adams


"Most successful men have not achieved their distinction by having some new talent or opportunity presented to them.  They developed the opportunity that was at hand."
- Bruce Barton


"The wise man doesn't give the right answers, he poses the right questions."
 - Claude Levi-Strauss









"eBuilder Solutions" ... 
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"eBuilder Solutions"
Bulletins

February 23, 2006 Issue


The Role of the Affiliate Marketer

The other day, while searching for some advice on short vs. long copy emails, I turned to the teachings of my mentor Jim Straw.

I picked up his eBook course "How You Really Can...Make Your Internet Fortune As An Affiliate Marketer:  Without "Selling" Anything" and as I'm flipping through it I start to re-read almost the entire book.  Don't you think it amazing when you come across a book so valuable that every time you pick it up, you just can't seem to put it down?

I bet I've read this book over 50 times in the last several years and each time I do I learn (or re-learn) something new. 

You know, I bought this course over three years ago, yet what Jim teaches remains timeless (and priceless).  The book is not fancy and it contains no graphics.  Just word for word of pure gold.

Anyhow, let's review the "Role of The Affiliate" thorough the eyes of the master, Jim Straw.  Here are five quotes from his eBook:

1)  As an "affiliate," all you do is direct potential customers to the "sales page" for the product being sold...or, put out the "sales piece" as an ad to your email list.

Of course, Jim gives advice on how to do that.  As he points out there exists many ways of directing traffic to the "sales page."  One of the most effective methods is to create a splash web page whereby a potential customer must complete a form giving you their name and email address, which then becomes transferred into your autoresponder.  Your autoresponder then send them an automatic and immediate email giving them the link to the "sales page."

2)  You DO NOT have to be known...the person or company actually selling the product has to be known.

This can present a stumbling block for the new affiliate marketer.  They incorrectly assume you must first establish a presence on the web before anyone will take you seriously.  Not true.  Yes, establishing your identify remains important because it establishes trust and credibility, but it is not critical at the beginning.   Remember, build your email list properly, and only market legitimate products and services to your subscribers starting on day one.

3)  As an "affiliate," you are NOT a sales person.  You only introduce potential buyers to the people who have something to sell...One of the biggest...if not THE BIGGEST...mistakes made by beginning affiliate marketers is that of trying to "sell" the products being offered.

I agree with Jim, this is a biggie!
 
Picture this - you find a great product, just perfect for your subscribers.  So...you jump onto your keyboard and type madly away, listing all the wonderful benefits one will get by using this product.  Then you send out your five page email and wait for, with great anticipation, the hundreds of sales to flow your way.  But guess what, no sales.  Why?  Because you forgot your role in the entire process...

The only objective for your email is to get your subscribers to "click through" to the sales page - that's it.  Don't get me wrong, you still need to acquire the skills of writing effective email (and website) copy.  But your email's purpose exists not to sell, but rather to entice your reader to take the next step and visit the main sales page - where the "selling" really takes place.

4)  Affiliate marketing is a business...Before you do anything else, repeat aloud to yourself (at least 3 times)..."I am IN the Affiliate Marketing business."

Don't fall for the instant wealth promises.  Commit to building a long-term, weather-any-type-of-storm business you can become proud of.  Only market exceptional products and services.  But above all, understand this is a business, not just a hobby.

5)  The one and only thing you MUST have to succeed as an Affiliate Marketer is a good email list...So...Before you do anything else...even before you sign up for your first affiliate marketing program, you Must develop your method of keeping and maintaining your email list - If you don't do that, you are doomed to failure before you start.

What more can I say?  Without a good email list, you're done.  You need to master this skill and develop your own techniques and methods for collecting names and email addresses.  Over half of Jim's course focuses on this very subject.

Let me leave you with one last quote from Jim.  In his Epilogue he writes...

"The ONLY thing you "must" do to be successful is to excerpt, adopt and adapt...until you find something that works for you.  It only takes one good campaign.  Once you have something that works, just keep on doing it, over & over & over.  The more you do just ONE thing that makes you money, the more money you make.

Unfortunately, most beginners don't really fail, they just quit before they succeed.   They try a little of this, a little of that; actually making a few bucks, but, because it isn't the big bucks they were expecting, they quit.

Don't Quit..."

For your information,  you can access Jim's affiliate marketing course by clicking here.

Be the best!

Darrell Dean


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