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"Published the 2nd and 4th Thursday of
every month"
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Unlike traditional
downline builders, Jon Olson and Mike Paetzold have turned the
concept upside down. They've created the ultimate "Affiliate
Funnel."
Cool, but very powerful. Because what you are doing is building relationships, which creates trust and respect.
Cool, but very powerful. Because what you are doing is building relationships, which creates trust and respect.
Be Rich: The Science of Getting What
You Want
Published by Darrell Dean
Published by Darrell Dean
Written by Robert Collier, author of "Secrets of the Ages," this long-lost, classic reference guide outlines a simple, complete, easy-to-understand 5-step scientific approach for attracting love, health, & wealth you so richly deserve!
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Mini Site Creator
Learn how to develop
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Today's
Thoughts...
"It is no use saying "we are doing our best." You have got to succeed in doing what is necessary." - Sir Winston Churchill
"Money itself isn't the primary factor in
what one does. A person does things for the sake of accomplishing
something. Money generally follows."
- Colonel Henry Crown
"First say to yourself what you want to be; and then do what you have to do." - Epictetus
"You cannot depend on your eyes when your
imagination is out of focus."
-Mark Twain
"The path to our
destination is not always a straight one. We go down the wrong road, we
get lost, we turn back. Maybe it doesn't matter which road we embark
on. Maybe what matters is that we embark."
- Barbara Hall
"You must give some time to your fellow men. Even if it's a little thing, do something for others - something for which you get no pay but the privilege of doing it." - Albert Schweitzer
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
March
22, 2007 Issue
Are You A Budding Author?
Do you want to publish your own eBook but remain unsure of the
process? Then let’s look at a few key steps.To start, begin by reading A LOT. Read books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.
First, make a commitment to write a quality book that has a clear target audience. In fact, you should find the audience FIRST, before putting one word to paper. You must identify a buying market before beginning. Therefore, to achieve publishing success, your book must answer a common problem or address a particular need that the audience shares.
The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.
The next two steps are obvious. Write your book and then revise it. And then revise it again.
Of course, writing can be difficult and may seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing.
Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.
Once you've written your eBook and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.
Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.
You've finally written your eBook! Pop open the bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out of your system, what do you do next?
You want to make a profit with your new eBook, right?
eBooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.
The problem, in terms of actually seeing any profits from your eBook, is that the market is overwhelmed with eBooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an eBook, doesn't make it good writing.
Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before.
So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.
There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your eBook to sites that specialize in eBook reviews.
Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.
Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your eBook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.
Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your eBook at the end of the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your eBook.
The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.
Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!
Be the best (and thanks for being a subscriber)!
Darrell Dean
P.S. -- Do you like the format and content of these Bulletins? Let me know what you think. Send me an email .
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