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Darrell Dean

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Today's Thoughts...


"It is no use saying "we are doing our best." You have got to succeed in doing what is necessary."
- Sir Winston Churchill


"Money itself isn't the primary factor in what one does. A person does things for the sake of accomplishing something. Money generally follows."
- Colonel Henry Crown


"First say to yourself what you want to be; and then do what you have to do."

- Epictetus


"You cannot depend on your eyes when your imagination is out of focus."
-Mark Twain


  "The path to our destination is not always a straight one. We go down the wrong road, we get lost, we turn back. Maybe it doesn't matter which road we embark on. Maybe what matters is that we embark."
- Barbara Hall


"You must give some time to your fellow men. Even if it's a little thing, do something for others - something for which you get no pay but the privilege of doing it."
- Albert Schweitzer








"eBuilder Solutions" ... 
Bury The Bull - Tell The Truth
- Make Money!

"eBuilder Solutions"
Bulletins Ezine

May 24, 2007 Issue


Killer Strategies To Identify & Evaluate Top Affiliate Opportunities

In a conversation with my AzoogleAds rep the other day we discussed the need to possess a strategy or "checklist" of how to evaluate affiliate opportunities.  So...

...I thought it might be fun (and, hey, even educational!) to review some key questions we should ask ourselves each time we perform an affiliate opportunity evaluation:


1) Is the company reputable?

How long have they been in business?  How good is their customer service?  (The last thing you want is to recommend a product or service, only to find out later the company treats their customers very poorly or even worse, ignores their support requests.)


2) Can you provide an honest opinion or recommendation of the product or service?

Key point – don’t believe the myth that you must personally try/buy/use every product or service you promote – that’s a bunch of bull!  In the SWAT Traffic Captain’s conference room a few weeks ago a fellow made this point – "Do you think the owner of Home Depot has used every product he or she sells?  If so, they must have a pretty big garage!"

But...having said that, you don’t want to promote garbage, either.  In my own case, I oftentimes rely on the opinions of others.  For example, if Jim Straw recommends a product, then I’m pretty sure the product is good and a market exists for its use.  Which leads me to my next point...


3) Is there a market for the product or service?

You really need to do some digging here – don’t fake this step.  Failing to determine if a market exists has cost many affiliate marketers a lot of time and money. 

Look for products with at least a 1% conversion rate (that is to say - for every 100 people you send to the affiliate web site, one sale is generated).  Also review the selling price – is it too high?  Too low?  Be sure and review the free bonuses being offered with the product or service.  Are they relevant and valuable?


4) Does the affiliate program pay a good commission rate?

You should expect to be paid 20% to 50% of the net profit for every product or service you sell. Don't waste your time on programs that offer less than this percentage.  Remember – your time is valuable, and resources are scarce (at least for most of us!).


5) Does the affiliate web site contain effective sales copy and is professional-looking?

Our job as affiliates is to drive targeted traffic to the affiliate web site.  It is NOT our job to sell the product or service.  So...if the web site sucks, then guess what, you will not achieve the minimum 1% conversion (sales) rate discussed above.  We don’t need to be expert copywriters in order to evaluate the site, but the site should be very professional, easy to read, and contain a clear call to action.


6) Are commissions paid on all types of sales?

What I mean is this:  if the affiliate company sells a book online, or over the telephone, or via the fax machine, or accepts mail-in orders, do you make a commission no matter how the sale is made?  Oftentimes the affiliate only gets credit for online sales.  Make sure you check this out beforehand.  Failure to do so could mean leaving a lot of money on the table.


7) Does the company provide excellent support for its affiliates?

Does the company offer promotional material such as banners, pre-written ads and emails, web site copy, advertising suggestions, etc.?  Additionally, are statistics provided? 

Such stats should include:
  • How many visitors have clicked through from your site to the affiliate site?
  • How many of those visitors made a purchase
  • Sales totals for that month (and previous months)
  • The number of sub-affiliates under you (if you belong to a "two-tiered" affiliate program)

Using the information above will enable you to effectively identify and evaluate top affiliate opportunities.  Do your homework first, then promote!

Be the best (and thanks for being a subscriber)!

Darrell Dean

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