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Today's
Thoughts...
"Let us show, not merely in great crises, but in every day affairs of life, qualities of practical intelligence, of hardihood and endurance, and above all, the power of devotion to a lofty ideal." - Theodore Roosevelt
"Success is not the result of spontaneous
combustion. You must set yourself on fire."
- Reggie Leach
"Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture...Do not build up obstacles in your imagination." - Norman Vincent Peale
"The path to our destination is not always
a straight one. We go down the wrong road, we get lost, we turn back.
Maybe it doesn't matter which road we embark on. Maybe what matters is
that we embark."
- Barbara Hall
"Money itself isn't
the primary factor in what one does. A person does things for the sake
of accomplishing something. Money generally follows."
- Colonel Henry Crown
"First say to yourself what you want to be; and then do what you have to do." - Epictetus
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"eBuilder
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"eBuilder Solutions"
Bulletins Ezine
June
22, 2006
Issue
Design Of A Killer
Sales Letter
In Chapter 17 of "The TrafficJam Formula," Graham Hamer covers in great detail the topic of Site Design. Below is a summary of his discussion on the design of a "killer sales letter."
Enjoy!
Here's Graham:
If you take a look at the single page "mini sites" that are selling product, you will find that most of them have a few things in common…
- The order in which the site contents are displayed is
almost always the same.
- The Sales Letter (the pitch) uses words and phrases
that stir the emotions.
- The ‘graphics’ are lean but VERY effective.
The order of content is almost always the same.
There is a ‘set pattern’ that one-page Web sites use, because it has been proved to be the most effective.
Psychologically, this sequence is the most effective in making the visitor reach a buying decision. Though it is not set in stone, and can be varied slightly, you should not stray too far from the basic principle.
The header graphic block
The opening graphic should grab your visitor by the eyeballs and plunge him or her into your site. Its primary purpose is to get your visitor to read your opening headline.
The testimonial / credentials block
This block promises BIG BENEFITS… enough to keep your visitor reading.
Make this as POWERFUL as you can, but remember you’re going to have to justify your claim later.
The informational block
Tell your visitor what problem you’re going to cure for them. (In the case of this book, I’m aware that visitor numbers are always a problem, so I promised I would show purchasers how to pull visitors to their Web site in large numbers).
The product introduction block
Here is where you point out (in general terms) how your product can cure their problems.
The benefits block
In this block, you build on the benefits that your product brings – this time, item-by-item.
The call to action block
Here’s where you first ask for the sale, and give a time deadline (plus a reason for the deadline). Make sure there is an easy method of ordering even at this early stage. If someone is ready to proceed with their purchase, don’t make it difficult for them.
The guarantee block
If you are offering a guarantee (you should!) here’s where you place it. It reinforces the visitor’s growing need to buy.
The bonuses block
Hit your customers with the great bonuses you’re going to give them. Don't forget to take a look at my own viral free gift.
The action summary block
This is THE MOST IMPORTANT BLOCK.
It is HERE that you ask for the sale – clearly and without any hesitation.
Make sure your customer knows the price and you tell him or her what is expected of them now. Leave no room for any doubt as to what their next action should be.
The postscript block
Like any good sales letter you should add a postscript. Your visitors will be sure to read two things… the heading and the postscript. So you’d better make them both good.
It’s a final chance to convince anybody who is hovering on the edge.
Give them a gentle push!
The Sales Letter (the pitch) uses words and phrases that stir the emotions.
There are lots of great resources to understand how to write a killer sales letter.
The best of these is Marlon Sander’s Push Button Letters. All you do is fill in the blanks, click a button, and you get a sales letter nicely formatted on a web page. When you're finished. Just polish it up some, link it to your order form and you're off and running.
For anybody who feels that they need the support of a proven professional, THIS is the tool to get.
The ‘graphics’ are lean but effective
As I already mentioned, there are some useful tools on the market that will ‘slim’ down heavy graphics. Web Graphics Optimizer is probably the best.
As a subscriber you should already have your own copy of "The TrafficJam Formula." If not, you can access this outstanding resource by going here:
http://www.eBuilder-Solutions.com/trk.php?c=6052&u=ezine
Be the best!
Darrell Dean
P.S. Visit the Blog for up-to-the-minute details on:
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