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Today's
Thoughts...
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle
"A man of character in peace is a man of
courage in war. Character is a habit. The daily choice of right and
wrong. It is a moral quality which grows to maturity in peace and is
not suddenly developed in war."
- General Sir James Glover
"The world can only be grasped by action, not by comtemplation...the hand is the cutting edge of the mind." - Jacob Bronowski
"Opportunity is missed by most people
because it is dressed in overalls and looks like work."
-Thomas Edison
"Destiny is not a
matter of chance, it is a matter of choice; it is not a thing to be
waited for, it is a thing to be achieved."
- William Jennings Bryan
"And we should consider every day lost on which we have not danced at least once. And we should call every truth false which was not accompanied by at least one laugh. " - Friedrich Nietzsche
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
July
12, 2007 Issue
Traffic Exchange Advertising – Course
203: Measuring Your Results
Traffic exchange advertising works for me. How do I know?
Because I track my results. Plain and simple. But how do
you track, what should you track, and what do you advertise to achieve
maximum financial results?Here's what I recommend…
Tools
You need tracking software. I use HitsConnect and it is top-notch. I've tried others but HitsConnect offers many more features than most tracking software on the market. (By the way, I use this software for all my marketing campaigns – traffic exchanges, Pay-Per-Click advertising, ezine campaigns, banner ads, text links in web pages, etc.)
Splash Pages
If the page you advertise in traffic exchange is a generic affiliate page, it is unlikely you can change your affiliate link within this page and replace it with a tracking link. If that's the case, you're sunk from the beginning. Yes, you may make a few sales from this approach (advertising with an affiliate page), but what you do not know is which exchange is generating the clicks, or how many times it takes, on average, for your page to be viewed before someone clicks on your link.
Therefore, you need to use splash pages. If you're like me and build most of your own splash pages, then inserting a tracking link is easy. If someone else builds your splash pages, ensure you give them the tracking link to use in your pages.
What To Track?
There is no right or wrong answer to this question. To a large degree it is a matter of personal preference. But always keep this in mind: traffic exchange advertising – in fact all advertising for that matter – is about the ultimate end result: sales, sign-ups, or whatever the end result is you're trying to achieve. Therefore, you can get a million clicks on your tracking link on your splash page, but if no sales result from this activity, then stop and fix the problem.
In addition, even knowing which exchange gives you the most clickthroughs is not really the point. This is useful information for sure – especially when deciding which exchange to surf and/or upgrade or buy credits - but if no sales occur, then something needs to be fixed.
This is where split testing and multiple splash pages comes into play. I usually use at least two or three different splash pages for each product/service I promote. Why? Because while the first splash page may yield little or no sales, the second one may produce good results. The links on both splash pages, when clicked on, go to the same affiliate page. Therefore, do not rely on just one splash page – spend a little time, effort and money and do what most surfers do not do – go the extra distance.
If you decide on only page, then make small changes to it and test the effectiveness of that change. How do you know if it is effective? Answer this question: did I get more sales or sign-ups, yes or no?
Don't Go Overboard With Stats
When I first started to track my results, for each splash page I calculated the clickthrough percentage for each traffic exchange. In other words, if I showed my splash page on TS25 1,000 times and got 15 clicks , then my clickthrough rate = 1.5%. I would do this calculation for each exchange and then rank them. This is good information – but – once you do this awhile you can get a sense of which are your top exchanges (I call them the "Core Group"). Once you reach this point, you can stop these types of calculations.
I still track clickthroughs for each splash page for each exchange. Sometimes my results tell me to promote splash page #1 on TS25 and ILoveHits, splash page #2 and #3 on TrafficRoundUp and SWAT, and so on. This is great information – why waste credits on promoting splash page #3 on TS25 or splash page #1 on SWAT?
The point here is there are many things you can track. Just don't get bogged down in a sea of stats – they can really become a monster when you promote three different product/services using 15 – 20 traffic exchanges! Always keep the end goal in sight.
Final Thoughts
Here's a bonus tip for you. I'll probably get lynched in the forums tomorrow and forevermore for making this statement, but here goes:
From my experience, "Only home-based business/how-to-make-money products and services (and related tools) or traffic exchange related product or services yield sustainable financial results from traffic exchange advertising."
I've tried diet products, music products, insurance, personal care products, and many other "hobby-type" promotions – all, every one, failed using traffic exchanges.
I realize, probably more than most, that an effective traffic exchange campaign can be dependant on: quality of the splash page, traffic exchanges used (because some are far more effective than others), time of day the splash page was shown, number of times the splash page was shown, and so on and so on. But here's the thing…
…I'm not basing my opinion on just a couple of campaigns over a two-week time period. I've tested many, many products and services over the last six years and the results don't lie. Yes, I still continue to test them. But if you seek a good return on your money, take heed to my assertion above.
But…please do not take my word for it. If you use traffic exchanges, you must track your results. You need to decide for yourself what does and does not work for you. I leave you with this thought:
Know, don't guess.
Be the best (and thanks for being a subscriber)!
Darrell Dean
P.S. -- Do you like the format and content of these Bulletins? Let me know what you think. Send me an email .
Legal Information
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