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"Published the 2nd and 4th Thursday of
every month"
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Be Rich: The Science of Getting What
You Want
Published by Darrell Dean
Published by Darrell Dean
Written by Robert Collier, author of "Secrets of the Ages," this long-lost, classic reference guide outlines a simple, complete, easy-to-understand 5-step scientific approach for attracting love, health, & wealth you so richly deserve!
=> Click Here
Earning substantial
AdSense income became possible - until Google changed the rules.
But you don't need to settle for earning pennies for your clicks.
Become a "Click Flipper" today and learn how to convert your clicks into dollars, instead of pennies!
Become a "Click Flipper" today and learn how to convert your clicks into dollars, instead of pennies!
Learn how to develop
your own web site without any special
knowledge, skills or expensive software.
Isn't it amazing how anything is easier when you know how it's done.
=> Click Here
Today's
Thoughts...
"Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it." - Johann Wolfgang von
Goethe
"Know the true value of time; snatch,
seize, and enjoy every moment of it. No idleness; no laziness; no
procrastination; never put off till tomorrow what you can do today."
- Lord Chesterfield
"There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle." - Albert Einstein
"Formulate and stamp indelibly on your
mind a mental picture of yourself as succeeding. Hold this picture
tenaciously. Never permit it to fade. Your mind will seek to develop
the picture...Do not build up obstacles in your imagination.."
- Norman Vincent Peale
"Character is made by
what you stand for; reputation by what you fall for."
- Anonymous
"Believe in the best, think your best, study your best, have a goal for the best, never be satisfied with less than your best, try your best, and in the long run things will turn out for the best." - Henry Ford
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
September
14, 2006
Issue
Traffic Exchange
Advertising - Course 101
Traffic Exchange (TE) advertising can be an effective marketing strategy, but only if you understand all issues involved.
Having "surfed" manual traffic exchanges since 2001, my experience continues to teach me many valuable lessons. But each day while surfing it becomes apparent to me that many fellow surfers just "do not get it." I suspect their results are very poor (or non-existent), and probably explains why the average surfer only lasts a few months, gives up and then quits.
It's a shame, really, because done correctly, this free advertising strategy can yield some significant gains. And I say that from personal experience. So stick close…
A manual traffic exchange is designed very simply: If I view your site, you view my site. It is not always a one-to-one relationship – sometimes you have to view two or more sites before your site gets shown once. But you get the idea.
That's it - nothing more and nothing less.
Oh, sure, most owners jazz things up a bit with games, fancy graphics, extra credits for sponsoring new members, whatever. But the basic premise remains the same – I view your site, you view my site. Simple.
But you probably already knew that, right? So…let's look at a few key issues that are not well understood:
It's a Sellers' Marketplace
When you surf, your objective (in most cases) is to earn credits or points so that your site(s) will be seen by others. So what does that tell you about the mind-set of the other surfers? Aren't they just like you – wanting to earn credits? Like you, they are not buyers, they are sellers. In other words…
People do not care about what you are promoting to them! Do not try to sell them something!
This is a significant barrier you must break through; otherwise, no one is going to click that link on your site or sign up for your newsletter, special report or whatever.
So what's the secret? The secret is a specially-designed web page, called a splash page…
The All-Important Splash Page
Never use an affiliate page as the site you promote on traffic exchanges – you know, the URL you are given to promote when you sign up as an affiliate. It's the sales page for the book, course, etc. you're promoting.
Why?
Two reasons: One, a thousand other people are also promoting the exact same page, and two, no one knows who you are. More about branding in a minute.
Back to the splash page – what is it?
A splash page is a fast loading web page that is designed to do several things. I tend to follow Jon Olson's concept formula: A.C.A. design (Attention / Curiosity / Action).
First, this page must create attention. You do that by being different, by being funny, or sad, or…by just being unique. That in itself will draw attention. A good headline or header graphic works as well. (Now you know why you should never just use the affiliate URL mentioned above.)
Second, create curiosity. In Jon's words: "this is done by highlighting in NO MORE than a paragraph some key problems and solutions that your web site can offer the surfer." This is a key point – do not write a book! People will only spend about 3 – 5 seconds looking at your page, so make it short.
Third, a strong call to action. What do you want the viewer to do? Click a link, fill out a form, etc. Be very specific and clear. You must tell people exactly what to do. Remember, these people are in a hurry, anxious to get to the next site, so make it easy, fast and painless. Tip – make all links open in a new window so that the viewer can continue to surf, while the page that opens up once they click the link on your splash page remains open for them to read.
Branding
There is a fourth concept I use, in addition to the three above: I always include my name, email address and picture on every splash page I promote. I want people to know who I am. It's a matter of trust, really. Question – who are you most likely to buy from – someone you know and trust, or a complete stranger? Think about it.
It's a Long-Term Strategy Baby!
Most new surfers expect results overnight. Folks, reality check time. Like most worthwhile business activities, traffic exchange advertising requires patience, perseverance, focus and testing. In other words, work. Don't be fooled by the free part. Yes, you can get your site(s) shown for free, but if you want results, you need to work at perfecting your advertising strategy.
Test, Test, Test
Which days of the weeks yield the best results? What time of day should I surf? The only way to find out the answers is to perform your own tests. What works for me, may not work for you. To a large degree it depends on what product or service you promote, your branding – i.e., how well people recognize your name, and how often your sites are shown. Most of my splash pages are shown 24x7 on about 5 different traffic exchanges, and only shown occasionally on about 15 other exchanges.
My advice: invest in a good tracking program, like Hits Connect, and seek out your own answers.
Traffic exchange advertising is a very effective marketing strategy for me. It can be effective for you, too, by applying the concept above, coupled with a little patience, dedication and the right tools.
Be the best!
Darrell Dean
P.S. Visit the Blog for up-to-the-minute details on:
1) Current updates to the Resource Library.
2) Recent postings of new articles.
P.P.S. Do you like the format and content of these Bulletins? Let me know what you think. Send me an email or make a posting on the Blog.
Legal Information
Darrell Dean
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Suite 901
Kingston, ON K7K 6P1
Canada
(613) 484-0499
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Copyright 2004-2006, Darrell Dean,
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