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"Published the 2nd and 4th Thursday of
every month"
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Be Rich: The Science of Getting What
You Want
Published by Darrell Dean
Published by Darrell Dean
Written by Robert Collier, author of "Secrets of the Ages," this long-lost, classic reference guide outlines a simple, complete, easy-to-understand 5-step scientific approach for attracting love, health, & wealth you so richly deserve!
Can You Really Make
$1,000
In 48 Hours Online?
In 48 Hours Online?
That's the challenge we posed to 15 top notch Internet marketers like Shawn Casey, Jeff Paul and Dr. Joe Vitale. Their detailed responses provide blueprints anyone can follow.
Learn how to develop
your own web site without any special
knowledge, skills or expensive software.
Isn't it amazing how anything is easier when you know how it's done.
=> Click Here
Today's
Thoughts...
"Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness; no laziness; no procrastination; never put off till tomorrow what you can do today." - Lord Chesterfield
"Let us show, not merely in great crises,
but in every day affairs of life, qualities of practical intelligence,
of hardihood and endurance, and above all, the power of devotion to a
lofty ideal."
- Theodore Roosevelt
"Believe in the best, think your best,
study your best, have a goal for the best, never be satisfied with less
than your best, try your best, and in the long run things will turn out
for the best. "
- Henry Ford
"And we should consider every day lost on
which we have not danced at least once. And we should call every truth
false which was not accompanied by at least one laugh."
- Friedrich Nietzsche
"Trust men and they will be true to you; treat them greatly, and they will show themselves great." - Ralph Waldo Emerson
"There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle." - Albert Einstein
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins
September
22, 2005
Issue
Writing Ads:
Copy Sells...Not Graphics
(The
following article is by Graham Hamer and is a sample of what can be
found in the Members Section of Profit-Plan)Let me start off by
saying this.
Copy sells... not graphics.
Pictures have never sold anyone anything.
You must write to convince people to take action.
Copy sells... not graphics.
Pictures have never sold anyone anything.
You must write to convince people to take action.
Here are some guidelines to follow when writing your ad copy:
1. Write your copy as if you were talking with a customer face to face (use this technique for your web pages primarily). Avoid talking at them, but rather, with them. Avoid using complex words or concepts. Find a balance that a fifth grade student would understand without insulting anyone's intelligence. Try to talk with them, as if you would normally do, and avoid trying to be someone else. Just be yourself.
2. Try to stay away from using CAPS or BOLD CAPS... if possible. It slows the reader down and interrupts the flow of your message. Use bold to emphasize and bold underlined to really emphasize your points. Your copy will be much more effective!
3. Write your copy in an enticing fashion. Keep it compelling, and write to draw the person who reads it, to want more and more. You can use an interactive format, or an enticing format, or both. It does take some practice but look at the copy that sold you. That's always a good template to start with. Copy the way it was written and you'll have a foundation to start with.
4. Write your copy so each point flows smoothly to the next. This is very important otherwise, you'll lose the reader. Don't be afraid of writing long copy. If you write it right, people will follow it all the way through. It's a myth that long copy doesn't work. It actually could work the best.
5. Look at several sales pages that have good sales lines that don't sound like hype. (Avoid writing hype, it only makes the potential customer(s) shy away.) Use lines that sound good to you, and inter-mix them into your copy. I have seen mountains of sales letters (which I save), and I always find something I can use. I may change a few words, or rearrange the sentence structure, but in the end... it's mine!
6. This is very important. Your copy must be free of errors. If you have just one misspelled word, one incomplete thought, you will be scratching you head wondering why you're not getting sales. Design your copy to be concise, because if it's vague in any way... you will lose sales. By the way, if your copy is vague you will find out quickly because people will have questions. If you are getting the same question over and over again, then you'll know what to fix. If you are getting sign ups, without any questions, you've done a good job!
7. Write your copy one day and then go back to it the next day. Re-read it, out loud, and you'll soon discover you still have more work to do. If it's written right, it will sound as if you just wrote it, but any professional will know how much work you really put into it. You will know how effective your copy is, when you measure it against how many people read it, versus how many buy it.
8. Try to keep your sentences and paragraphs as short as possible. It makes it easier for the reader. If they have a tendency to scroll downwards, before reading your letter, it won't look like such a bad thing to read through.
9. Never get caught up writing about just the features of your offer. You must explain the benefits. Example: "This widget will save you time, effort, and energy because of the built in features". I just told you how this widget will benefit you, and then listed the feature. Use that as a rule, and your sales will jump up by adding more value to the customer. If I said, "This widget will last a lifetime." It's not as compelling as saying "Think of all the time, effort, and energy this widget will provide you with it's lifetime guarantee". Make sense? I just created more value because I showed how it can benefit you before I listed the feature i.e. (the lifetime guarantee). Sell the sizzle... not the steak.
10. When you're writing, include the words "you" and "your" as often as you can. The customer must see how this will benefit them... not you. - By saying "Your jewelry will be sent overnight", or "you will discover", transfers ownership psychologically. This will suck the reader into reading more.
You better have 3-10 times the words "you" and "your", rather than "we", and "I", and "us", and "our", and "me" in your copy. The reader cares only about how they benefit...and nothing about you.
11. Always give your contact information, such as, your name and/or business name, and e-mail address. Providing contact information also demonstrates your willingness to perform customer service. By giving your contact information, you are making the customer feel at ease.
Here are a list of words to avoid in your copy. These words will destroy sales.
buy, contract, bad, death, loss, hard, worry, taxes, wrong, difficult, sell, deal, fail, liability, cost, obligation, decision.
Here are a list of words to include in your copy. These words create sales!!!
free, love, amazing, safe, new, benefit, gain, money, happy, glad, proven, guarantee, fast, results, discover, how you, how to, now, fun, value, easy, you, your, yours, you'll, healthy, natural, magic, secret, comfortable, proud, secure, solution.
Be the best!
Darrell Dean
P.S. Visit the Blog for up-to-the-minute details on:
1) Current updates to your "Members Only" Resource Library.
2) Recent postings of new articles.
3) New issues of the Bulletins.
P.P.S. Do you like the format and content of these Bulletins? Let me know what you think. Send me an email or make a posting on the Blog.
Legal Information
Darrell Dean
766 John Counter Blvd.
Suite 901
Kingston, ON K7K 6P1
Canada
(613) 484-0499
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Copyright 2004-2005, Darrell Dean,
All Rights Reserved