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Today's
Thoughts...
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle
"A man of character in peace is a man of
courage in war. Character is a habit. The daily choice of right and
wrong. It is a moral quality which grows to maturity in peace and is
not suddenly developed in war."
- General Sir James Glover
"The world can only be grasped by action, not by comtemplation...the hand is the cutting edge of the mind." - Jacob Bronowski
"Opportunity is missed by most people
because it is dressed in overalls and looks like work."
-Thomas Edison
"Destiny is not a
matter of chance, it is a matter of choice; it is not a thing to be
waited for, it is a thing to be achieved."
- William Jennings Bryan
"And we should consider every day lost on which we have not danced at least once. And we should call every truth false which was not accompanied by at least one laugh. " - Friedrich Nietzsche
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
October
11, 2007 Issue
Dare To Be Different...And Create Your
Own Success Path!
As many of you know, I used to be a professional commodity/futures
trader. As a trader I bought and sold futures contracts and
options on such things as wheat, cattle, corn, gold, silver, the
Canadian Dollar, etc.Commodity/futures trading is a zero-sum game. At the end of each day, all accounts are settled. As a trader, my biggest fear was the risk of unlimited loss of funds. To avoid this potentially life-altering experience (which, fortunately, I never had the pleasure of experiencing!) I used stop losses and options. A stop loss is simply an automatic order to sell (or buy) at a predetermined price in order to limit the loss. An option hedges your position by essentially going in the opposite direction of your contract, thereby limiting the amount you can lose.
The point here is this:
I employed a mechanism to limit the amount I was willing to bet and, therefore, lose. I had a way out.
As I progress in my career as an Internet marketer, I am more convinced everyday of the need to step out from the crowd and establish my own unique space in, well, cyber space. It's called creating your own "Unique Selling Proposition" or USP. But...that can be risky.
So...
1) How do we create our own USP; and,
2) How do we "limit our losses?"
First of all, start small. Here's a few ideas for us to try out:
Write articles about our favorite
product or service we currently promote.Set up a simple survey on our home
page and ask our visitors for feedback. Then act on that feedback.Create our own traffic exchange
splash pages, instead using the standard affiliate sales page.Make a plan to contact one person
per week for four weeks who we really admire and respect. (We'll
need to be mindful of their time, and structure our contact in a way
which will benefit them. If they see this as a genuine gesture,
believe me, they will respond favorably to our contact.).Start a newsletter.Start a Blog.Set up our own web site featuring a
few products or services we promote.Create a joint venture with a
partner centered around an eBook idea.Create our own product or service
with an affiliate program – the ultimate freedom generator in my
opinion.It's risky – I know. It's much easier to be part of the crowd, just getting by, dabbling at this and trying that for awhile.
But you know what – success is a risky business! We learn mostly by our mistakes and missteps.
So...how do we limit our losses, like I did as a commodity trader?
First and foremost, we need to be practical in our planning and expectations. And we need patience. I can't tell you how many times my lack of patience made me sell a futures contract to avoid a loss, only to realize the very next day the importance of that concept! Boy!
All of us (well, most of us anyway!) possess limited funds. We're scared to lose our money. Or we think we just don't have the time to start a project.
But being different is vital to Internet marketing success!
It's O/K to fail. The key is to fail "small." All of our little mistakes help us to revise, adapt, invent new solutions, and become more refined and creative in our thinking.
Bottom line: Don't give up. Let's harness our passion for what we love, let's try and fail a few times, and most importantly, let's try to be different. If can succeed in some small way, then we can, indeed, create our very own success path!
Be the best!
Darrell
P.S. -- Do you like the format and content of these Bulletins? Let me know what you think. Send me an email .
Legal Information
Darrell Dean
766 John Counter Blvd.
Suite 901
Kingston, ON K7K 6P1
Canada
(613) 484-0499
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Copyright 2004-2007, Darrell Dean,
All Rights Reserved