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Today's
Thoughts...
"Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it." - Johann Wolfgang von
Goethe
"Know the true value of time; snatch,
seize, and enjoy every moment of it. No idleness; no laziness; no
procrastination; never put off till tomorrow what you can do today."
- Lord Chesterfield
"There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle." - Albert Einstein
"Formulate and stamp indelibly on your
mind a mental picture of yourself as succeeding. Hold this picture
tenaciously. Never permit it to fade. Your mind will seek to develop
the picture...Do not build up obstacles in your imagination.."
- Norman Vincent Peale
"Character is made by
what you stand for; reputation by what you fall for."
- Anonymous
"Believe in the best, think your best, study your best, have a goal for the best, never be satisfied with less than your best, try your best, and in the long run things will turn out for the best." - Henry Ford
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
October
12, 2006
Issue
Traffic Exchange
Advertising – Course 201: The Design of a Killer Splash Page
First, let's review what we already know:
1) A splash page must create attention. A good graphic or headline can do the trick
2) A splash page must create curiosity. Time is not your friend here – you have 3 – 5 seconds to peak the viewers' curiosity. Quickly presenting a problem and a solution – in as few words as humanly possible – is an excellent strategy.
3) A splash page must contain a strong call to action. What exactly do you want the viewers to do – click on a link, graphic or fill out a form?
4) Branding is an extremely important component. Always include your picture and contact information.
Let's now review some additional, more advanced, strategies I employ to yield maximum benefits from my splash pages.
- Color
A blue background suggests business, truth, and freedom.
A green background color can mean money, calm and relaxation.
The color for the splash page itself should almost always be white.
- Targeted or General
If you are very specific about the product or service you are promoting, then the people who click the link or fill out the form on your page represents "targeted traffic." This translates into low clickthrough rates and/or fewer signups, but much higher sales ratios.
If you are rather vague about what you promote, expect higher clickthrough rates, more signups, but much lower sales ratios. This is not targeted traffic.
Let me give you a couple of real examples using my splash pages.
Example of a targeted splash page:
http://www.eBuilder-Solutions.com/minisitecreator-te-intro.html
Anyone who completes that form expects to receive information on how to build a web site. It's very specific and very clear. In this example, sending them information on how to write a book will only damage your reputation, so don't do it.
Example of a general splash page:
http://www.eBuilder-Solutions.com/strike-rich-te4.html
This splash page is designed to create a lot of curiosity, but is very vague in nature. I receive many clicks on both the "magic button" graphic and the link, but the sales vs. clicks ratio is rather low.
My point is you need to understand what type of page you are building. If in doubt, go with a more targeted (specific and clear message) splash page.
- Images and Graphics
People love to click on pictures. No matter where you place them on your page, viewers will click on them. So…use this fact and send them on to your affiliate page!
Images and graphics should relate, at least to some degree, to your message.
- Layout and Design
- Try to make your entire splash page "fit above the fold" if possible. Above the fold means all the information a viewer sees before using the scroll button to view more data. This may be difficult with a sign-up form, so in that case, have the sign-up form above the fold and other, non-essential data, below it.
- If you write a long sentence, center it and break it into two or more lines. Make the first line longer than the second line, and the second line longer than the third line, etc.. This subconsciously draws the readers' eyes downward and compels them to continue reading (it's like an invisible arrow or "V" pointing downward).
Visit the magic button page again for an example:
http://www.eBuilder-Solutions.com/strike-rich-te4.html
See how the four lines just below the graphic create an invisible "V" pointing towards the line "Click here to "Press The Magic Button!" Yes, it really is magic!
- Use the color red for your main headline.
- Links vs. Sign-Up Form
If you think about it, asking for someone's name and email address on a splash page while they are busy surfing can be viewed by some as "pushing your luck buddy – ain't gonna happen!" Yet it does happen, and for me, it happens quite a lot of the time.
Here's my rule, based on the splash page characteristics:
Type 1:
- General or vague in nature
- Product or service being promoted is less than $50.00
Design a splash page with a link that opens in a new window, showing your affiliate page or product page, etc.
Type 2:
- Targeted, very specific and clear message
- Product or service being promoted is over $50.00
Design a splash page with a sign-up form, connected to an autoresponder email series (which contains at least 7 emails over a three-to-four-week period). Yes, this is a lot of work, but if your ultimate goal is sales and/or list building, you must follow this path for success.
I trust these advanced tips and tricks will assist you in creating your own killer splash pages, and help you achieve your goals using this inexpensive advertising medium.
Be the best!
Darrell Dean
P.S. Visit the Blog for up-to-the-minute details on:
1) Current updates to the Resource Library.
2) Recent postings of new articles.
P.P.S. Do you like the format and content of these Bulletins? Let me know what you think. Send me an email or make a posting on the Blog.
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