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Today's
Thoughts...
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle
"A man of character in peace is a man of
courage in war. Character is a habit. The daily choice of right and
wrong. It is a moral quality which grows to maturity in peace and is
not suddenly developed in war."
- General Sir James Glover
"The world can only be grasped by action, not by comtemplation...the hand is the cutting edge of the mind." - Jacob Bronowski
"Opportunity is missed by most people
because it is dressed in overalls and looks like work."
-Thomas Edison
"Destiny is not a
matter of chance, it is a matter of choice; it is not a thing to be
waited for, it is a thing to be achieved."
- William Jennings Bryan
"And we should consider every day lost on which we have not danced at least once. And we should call every truth false which was not accompanied by at least one laugh. " - Friedrich Nietzsche
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"eBuilder
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Bury The Bull - Tell The Truth
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"eBuilder Solutions"
Bulletins Ezine
November
8, 2007 Issue
10 Ideas For A Website Tune-Up
In the August 2007 issue of Website
Magazine an article called "Shortening The Distance To A Sale" gave
an excellent snapshot of analyzing and – hopefully - increasing sales
from visits to your website.If you experience declining sales (or whatever your site is designed to do), then the article makes the point that by looking at your web site analytics you can oftentimes discover the reasons why.
The article also lists "10 Ways To Shorten the Distance and Increase Conversion." Let's look at each one to better understand how we can make possible adjustments to our websites to increase the sales conversion rate (visitors vs. sales, sign ups, etc.):
1) Understand and meet visitor's expectations
When advertising your site, whether through traffic exchanges, PPC or classified ads for example, make sure your advertising clearly communicates what your site is about. If your site is all about dogs, don't say in your ads your site contains information about cats.
2) Provide clear, intuitive navigation
If visitors need to search for a link to something, you've lost them. They won't spend precious seconds doing so and they'll exit your site with no hesitation. Clear navigation between pages and outside links is a critical component to any site.
3) Provide organized and useful content
We should all know by now that useful content, relevant to the topic of your site, is important. Long gone are the days of sites which just display a bunch of links (can you say Google ads!) and nothing else. But how well we organize our content is also very important. The use of boxes and tables, different colors and varying font sizes can make it easy for visitors to view the content online.
4) Avoid cluttered displays
The overuse of banners and other graphics can actually distract visitors, so use them sparingly. Remember – people go online to gather information, not to see how pretty a site can become.
5) Facilitate scanning
This goes back to the last two points. People like to quickly scan information first. Make sure you don't include a thousand flashing banners and unorganized content on your web pages. Make it easy for visitors to quickly find the information they seek. Once they find it, they will then stop and read in detail what you say. But make scanning easy.
6) Distinguish required from optional fields
When requiring your visitors to complete forms, such as an order form, make it clear which fields are required and which are optional. The use of an asterisk is one idea.
7) Provide feedback on user's locations
This point refers to the navigation tools of your site. As your visitors move between pages, make sure the visitors know how to go back to previous pages or go to your Home page. If they can't figure out how to go back, they will instead exit your site.
8) Use descriptive page headings
Match your page headings with the content on that page. By doing so visitors can quickly glance to the top and gain an immediate understanding of where they are. Any confusion may mean an early exit.
9) Provide feedback when visitors must wait
When visitors click on a link to go to either an internal web page or to an external website, delays are inevitable. If the wait is more than a few seconds, then providing feedback such as a countdown timer or a progress bar can be extremely helpful. Without such tools, a lengthy wait will cause most visitors to exit your website.
10) Account for browser differences
Make sure all your web pages work with most browsers. I found out first hand about this issue! Test your pages in Internet Explorer, FireFox and as many other browsers as you can. Believe me, they all work differently!
Using the ten suggestions above can allow us to design and maintain user-friendly websites, optimized to meet the needs of our visitors.
By the way, are you a Website Magazine subscriber? If not, Go Here to set up your Free subscription. I highly recommend it!
Be the best!
Darrell
P.S. -- Do you like the format and content of these Bulletins? Let me know what you think. Send me an email .
Legal Information
Darrell Dean
766 John Counter Blvd.
Suite 901
Kingston, ON K7K 6P1
Canada
(613) 484-0499
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Copyright 2004-2007, Darrell Dean,
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