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Today's
Thoughts...
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle
"A man of character in peace is a man of
courage in war. Character is a habit. The daily choice of right and
wrong. It is a moral quality which grows to maturity in peace and is
not suddenly developed in war."
- General Sir James Glover
"The world can only be grasped by action, not by comtemplation...the hand is the cutting edge of the mind." - Jacob Bronowski
"Opportunity is missed by most people
because it is dressed in overalls and looks like work."
-Thomas Edison
"Destiny is not a
matter of chance, it is a matter of choice; it is not a thing to be
waited for, it is a thing to be achieved."
- William Jennings Bryan
"And we should consider every day lost on which we have not danced at least once. And we should call every truth false which was not accompanied by at least one laugh. " - Friedrich Nietzsche
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins Ezine
November
22, 2007 Issue
Darrell's 7 Web Design Tips For The
Busy Internet Marketer
I'm in the process of building a new web business with a launch date of January, 2008. Although a programmer is building the web pages for me based on my specifications, I'm responsible for the content and the overall design of the site – I call it "look and feel."
As I look at the initial design and start to make improvements, I'm reminded of a couple of things:
First, this is fun! The journey from conception to reality is not (and has not been) easy and without bumps in the road. But the challenges we face cause us to be strong in our convictions, realistic about our expectations (especially when compared to scare and limited resources like money), and flexible in our dealings with others. O/K, it makes us humble at times! But this is how we grow, and we should not overlook the scenery along the way.
Second, and this is the point of this Bulletin: what the heck is good web page design anyway?
Know one thing first - I'm not a professional web designer or programmer. I'm just your average Joe on the street who knows a little HTML, can put together basic web and splash pages, upload files to a server, and operate an autoresponder.
However, in my travels over the years I've seen a lot of websites and I've talked to many users about web design. As I prepare for round two of improvements to my site, I made a list of guidelines to assist me in this process. You may find them helpful too.
1) Content Is King
Despite rapid change in this industry, there is one constant – content is king. People go online to find information to solve a problem or to satisfy a need or want. In most cases they are not interested in or seeking out the latest banner technology.
2) Too Much Content
Although I just said content is king, understand most users will not actually read very much content on your web pages. So don't overwhelm them with your latest novel on your Home page. But remember…web copy is important. Hypnotic phrases, placed in key areas – especially in paragraphs by themselves - will involve the users and hopefully cause them to continue to read down the page. This brings us to the next point…
3) Allow For Skimming
Web users like to skim pages to quickly find what they seek. So design your pages with short paragraphs, bullet points, color and selective underlining. This type of design will aid in skimming, and make the users' experience more pleasant.
4) Don't Beat Around The Bush
If content is number 1, then clarity must be number 2. Clearly (and quickly) show what your web site offers users. Avoid jargon and meaningless slogans – just be direct and concise. What's in it for them? How quickly can they find the answer to that question?
5) Avoid The Graphics Trap
Banners and video may look great on your site, but if they detract from your content and message, or cause your pages to load too slowly, forget about ‘em. Also avoid graphics which do not relate at all to the theme of your site. Placing a picture of a dog on a site devoted exclusively to rare snakes found in a Safari desert will confuse your readers. So…it may be the best picture of a dog you've ever seen, but…don't do it.
6) The Important "About Us Page"
Gaining trust with online users is not easy, but it can make the difference between whether someone buys or not buys. Make sure an "About Us" page exists and contains sufficient detail to offer the users knowledge of who we are, what we represent, and what our business is about. Contact information – especially a telephone number – is especially important. A photo of the owner(s) is very helpful also – it makes you human, and not just another computer entity.
7) Smart Internal Linking
Don't place a link to your Home page on your Home page. That's just sloppy design. Ensure all links on all your pages do not direct back to the same page. Frustrating users is never a good thing – so avoid this easily correctable situation.
As I step back from my designing role, I place squarely upon my head a customer hat. And lo and behold, all those "tricks" I placed in my web copy and those silly-ass graphics showing mid-way down the page magically disappear. What remains is the true nature of the site and what I offer my users, concisely presented and easy to read. Amazing!
Be the best!
Darrell
P.S. -- Do you like the format and content of these Bulletins? Let me know what you think. Send me an email .
P.P.S. -- By the way, are you a Website Magazine subscriber? If not, Go Here to set up your Free subscription. I highly recommend it!
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Darrell Dean
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