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"Published the 2nd and 4th Thursday of
every month"
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Be Rich: The Science of Getting What
You Want
Published by Darrell Dean
Published by Darrell Dean
Written by Robert Collier, author of "Secrets of the Ages," this long-lost, classic reference guide outlines a simple, complete, easy-to-understand 5-step scientific approach for attracting love, health, & wealth you so richly deserve!
Earning substantial
AdSense income became possible - until Google changed the rules.
But you don't need to settle for earning pennies for your clicks.
Become a "Click Flipper" today and learn how to convert your clicks into dollars, instead of pennies!
Become a "Click Flipper" today and learn how to convert your clicks into dollars, instead of pennies!
Learn how to develop
your own web site without any special
knowledge, skills or expensive software.
Isn't it amazing how anything is easier when you know how it's done.
=> Click Here
Today's
Thoughts...
"Let us show, not merely in great crises,
but in every day affairs of life, qualities of practical intelligence,
of hardihood and endurance, and above all, the power of devotion to a
lofty ideal."
- Theodore Roosevelt
"Believe in the best, think your best,
study your best, have a goal for the best, never be satisfied with less
than your best, try your best, and in the long run things will turn out
for the best. "
- Henry Ford
"Trust men and they will be true to you;
treat them greatly, and they
will show themselves great."
- Ralph Waldo Emerson
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"eBuilder
Solutions" ...
Bury The Bull - Tell The Truth
- Make Money!
"eBuilder Solutions"
Bulletins
November
24, 2005
Issue
Evaluating Web Site
Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency.
One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for.
For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer.
However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low.
There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you.
In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for.
For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
Be the best!
Darrell Dean
P.S. Visit the Blog for up-to-the-minute details on:
1) Current updates to your "Members Only" Resource Library.
2) Recent postings of new articles.
3) New issues of the Bulletins.
P.P.S. Do you like the format and content of these Bulletins? Let me know what you think. Send me an email or make a posting on the Blog.
Legal Information
Darrell Dean
766 John Counter Blvd.
Suite 901
Kingston, ON K7K 6P1
Canada
(613) 484-0499
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Copyright 2004-2005, Darrell Dean,
All Rights Reserved